Sunday morning was a bright cheery one in Parsons Green my new home. I am a pro at moving house except my wardrobe seems to have increased at a worringly high rate.
Before I dived back into my Christmas shopping, Love Brand & Co invited me to pop in to their flagship store in SW10 and view their project 'Trunks for Trunks.'
Love Brand & Co is a fashion charity project in aid of endangered elephants inspired and lead by London entrepreneur Oliver Tomalin.
I love the beach themed shop, with this current freezing winter weather can't beat a little reminder of sunshine.
The project currently works towards male fashion specilising in trunks (swimshorts), tshirts plus these perfect beach/weekender bags.
With every purchase made, 5% is donated to elephant conservation charities.
Even if you aren't fussed on making purchases soley for charity, the line itself is very special with it's elephant logo and brilliant designs.
No girls he is NOT included.
You will find on all the trunk designs these little drawstring endings in the shape of elephant tusks.
This fantastic concept has already made headlines in some very influential magazines.
There wasn't one thing I didn't love; supporting a cause whilst rocking their fashion. Thinking of those Christmas presents guys!!!!!
I made a few purchases, although their girls line isn't ready yet who said a girl couldn't rock a boys Tee anyways.
They have a great offer at the minute on 2 for 1 on all their tops..
But it is super important that after your purchase you take a photo strutting your stuff in your new trunks and T's and send them back to the team to display in their shop in Chelsea.
To find out more about Love Brand & Co and their cause click HERE or call into their flagship store on Park Walk in Chelsea.